Snow Polo World Cup St. Moritz 40th Anniversary: A Celebration of Sport, Culture, and Diplomacy on Ice
Written by: Alexandria J. Maloney and Queen Iminah Laura Ahmad
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St. Moritz, Switzerland – From January 24 to 26, 2025, the world-renowned resort town of St. Moritz celebrated the 40th anniversary of the Snow Polo World Cup, a unique event that has become a symbol of cultural diplomacy and sporting excellence. Since its inception in 1985, this tournament has not only showcased high-goal polo on snow but has also served as a melting pot of international cultures, fostering global unity and understanding.
The 2025 tournament was marked by thrilling matches, with The Kusnacht Practice team clinching victory in a closely contested final against Azerbaijan – Land of Fire, ending with a score of 5-4½. The event attracted a record-breaking 26,200 spectators over three days, underscoring its enduring appeal and significance.
A Fusion of Fashion, Prestige, and Alpine Glamour
Beyond the exhilarating polo matches, fashion played a starring role in the Snow Polo World Cup, with attendees embracing the essence of Alpine chic and timeless luxury. St. Moritz has long been synonymous with high-end winter style, and the event showcased an array of elegant fur-trimmed coats, tailored cashmere ensembles, designer sunglasses, and handcrafted leather boots. Many guests donned statement hats, stylish puffer jackets, and accessories from iconic luxury brands such as Chanel, Moncler, Hermès, and Loro Piana, blending functionality with sophisticated aesthetics.
The fusion of sport and high fashion made the event a runway on snow, where European aristocrats, global elites, and fashion influencers turned the frozen lake of St. Moritz into a winter wonderland of elegance. Polo players, too, embodied effortless sophistication, sporting classic team uniforms paired with designer outerwear, blending athleticism with style. The Snow Polo World Cup was not just a sporting spectacle—it was an exhibition of sartorial excellence, reinforcing St. Moritz’s status as the ultimate destination for luxury, sport, and culture.
Beyond the exhilarating polo matches, the Snow Polo World Cup has consistently been a platform for cultural exchange. Attendees from around the globe gather not only to witness the sport but also to engage in a rich tapestry of traditions, cuisines, and dialogues. The event’s unique blend of sport, culture, and luxury creates an atmosphere where international guests can connect, share experiences, and build lasting relationships.
The 40th anniversary was particularly special, as it celebrated four decades of this unique blend of sport and cultural diplomacy. The tournament has grown from a pioneering event into a symbol of elegance, sporting prowess, and international glamour.
