Sign in
Sign in
Recover your password.
A password will be e-mailed to you.
Browsing Category
Culture
Saudi Tourism Authority: The Gateway to a New Global Tourism Era—and Africa’s Moment
Introduction: Tourism as Power, Culture as Influence
Saudi Arabia is not just opening its doors—it is redefining global tourism.
At the center of this transformation is the Saudi Tourism Authority (STA), the official body driving the…
King Abdulaziz Center for World Culture (Ithra): Where Human Potential Powers the Future
In the heart of Dhahran stands a symbol of transformation—one that reflects Saudi Arabia’s shift from an oil-powered past to a knowledge-driven future. The King Abdulaziz Center for World Culture (Ithra), meaning “enrichment,” is more than…
Royal Commission for AlUla: Where Ancient Civilizations Inspire the Future of Global Partnerships
There are places that preserve history…And there are places that bring history back to life.
AlUla is doing something even more powerful—it is using history to shape the future.
At the center of this transformation is the Royal Commission…
Red Sea Global: Redefining Luxury, Sustainability, and the Future of Global Tourism
There are destinations you visit…And then there are destinations that redefine how the world travels.
Red Sea Global (RSG) is building the latter.
Along Saudi Arabia’s untouched west coast, something extraordinary is unfolding—an…
Saudi Film Commission: Shaping a Global Film Powerhouse — And Why Africa Is the Next Strategic…
The story of Saudi Arabia’s film industry is no longer about emergence—it is about acceleration.
In less than a decade, the Kingdom has transitioned from a market without cinemas to one of the fastest-growing film industries globally. At…
Saudi Fund for Development: Powering Global Impact and Unlocking Africa’s Future Through Strategic…
Saudi Arabia’s transformation under Saudi Vision 2030 is often defined by megaprojects, innovation, and economic diversification.
But beyond the skylines and headlines, there is a quieter force shaping global influence:
The Saudi Fund for…
The Quality of Life Program: Redefining Saudi Arabia’s Global Identity—and Opening a New Gateway to…
There was a time when Saudi Arabia was defined primarily by its economic strength.
Today, it is being redefined by something far more powerful:
how people live, experience, and connect.
At the heart of this transformation is Saudi Vision…
Hiwot Kassa: The Rising Ethiopian Voice Shaping Culture, Media and Africa’s Global Story
ADDIS ABABA — In a generation of emerging African creatives determined to reshape how the continent is seen and understood globally, Ethiopian actress and cultural ambassador Hiwot Kassa is quickly becoming one of the most compelling voices…
Oman Tourism Development Company and Africa: Building the Future of Sustainable Tourism Between Oman…
In modern Saudi Arabia, culture is no longer a backdrop—it is strategy, identity, and economic force.
Since its establishment in 2018, the Ministry of Culture has become one of the most critical drivers of transformation under Saudi Vision…
Saudi Arabia’s Ministry of Sport: Building a Global Sports Powerhouse and Unlocking the Africa…
A New Era for Global Sport Begins in Saudi Arabia
The transformation of Saudi Arabia into a global sports powerhouse is no longer a projection. It is happening in real time.
At the center of this shift is the Ministry of Sport Saudi…