Grace Amaku on Social Media’s Impact for Change at Yale Africa Innovation Symposium
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At the 2025 Yale Africa Innovation Symposium (YAIS), content creator and comedian Grace Tochi Ifeoluwa Amaku delivered an engaging and insightful discussion on the role of social media in shaping narratives and driving change across Africa. As a Nigerian-American registered nurse turned content creator, Grace shared her journey, highlighting the intersections of comedy, advocacy, and digital influence in modern storytelling.
A Journey from Nursing to Comedy and Digital Advocacy
“As a Nigerian, my parents expected me to be a doctor, nurse, or engineer,” Grace humorously recalled. She initially pursued nursing, working in pediatrics, but her passion for comedy persisted. During the pandemic, when stand-up venues closed, she pivoted to TikTok, where her content rapidly gained traction. “I started making more money on TikTok than I was as a nurse, and I realized the power of digital platforms for advocacy and impact.”
Grace emphasized that transitioning careers does not mean abandoning past experiences. “Everything intertwines. My medical background still plays a role in acting, where healthcare-related roles require authentic portrayals. Being multifaceted is an advantage.”
Social Media: A Tool for African Innovation and Advocacy
Addressing the impact of content creation on Africa, Grace pointed out the lack of infrastructure hindering African digital creators. “Africa’s content economy is booming, yet challenges like unreliable Wi-Fi, absence of structured agencies, and monetization barriers prevent long-term careers.”
She cited Forbes’ projection of the global content creation industry reaching $200 billion by 2025, underscoring Africa’s potential. “If we don’t create avenues for monetization, other countries will continue to profit from African content creators.”
Moreover, social media serves as a catalyst for advocacy. “Many social movements gain traction through platforms like TikTok and Meta. Digital spaces provide a voice for underrepresented communities and create pathways for fairer engagement.”
YACE: A Platform for African Innovation
Grace expressed deep appreciation for the Yale Africa Innovation Symposium and its organizers. “YACE is synonymous with excellence. They ensure African innovation takes center stage, providing an accommodating and hospitable environment for creators and change-makers.”
She humorously engaged the audience: “Let me hear you say YACE!” The enthusiasm was palpable as she reinforced the importance of such platforms in fostering African excellence.
The Voice of Africa’s Media Partnership and Exclusive Interview
As an official media partner of YAIS, The Voice of Africa had the privilege of interviewing Grace Amaku, delving deeper into her perspectives on digital influence and advocacy. Grace highlighted the significance of African media platforms in shaping global narratives and driving conversations that matter. “The Voice of Africa is doing crucial work in ensuring our voices are amplified on the world stage,” she remarked.
Leveraging African Media for Global Impact
Discussing The Voice of Africa’s role as a gateway to the continent, Grace emphasized the importance of African media amplifying its global presence. “Trends dictate growth. African fashion, for instance, dominates global aesthetics. The Netflix Bridgerton red carpet in South Africa trends every year because our outfits are unmatched. Maximizing such viral moments can solidify Africa’s social presence across platforms.”
A Lighter Side: Party Tricks and Cultural Preferences
Known for her humor, Grace delighted the audience by demonstrating her hidden talent—neighing like a horse. “That’s what y’all wanted, right?” she quipped.
When asked about her preferred December destination, she confidently chose Nigeria. “I go where I know the people. In Nigeria, I just say, ‘Hey bros, can I get into this party?’ And it’s handled. Obi’s house? That’s where all the baddies are!”
On a more playful note, Grace dodged the controversial question of “which African men are the most respectful?” but praised Kenyan men with a knowing smile. And in the ultimate debate of Afrobeats supremacy, she recognized Rema’s current viral momentum and strategic collaborations, especially with Selena Gomez, as elevating his global influence.
Final Thoughts
Grace Amaku’s session at YAIS was not just entertaining but deeply insightful. She reinforced the power of social media in shaping Africa’s future, advocating for sustainable digital economies, and celebrating African excellence. Her journey exemplifies how innovation, creativity, and digital influence can intersect to drive real change.
