This expansion to the U.S. market is particularly unique because it is grounded on a special partnership arrangement with a major American bread company to ensure scale and penetration of the U.S. market at a faster rate.
This initiative is part of Select USA, an American government program designed to help foreign products penetrate the U.S. market.
Last year, H.E. Dr. Barfuor Adjei-Barwuah toured the $3 million production site as well as retailers currently testing the A1 cake bread market in the tri-state area.
In a LinkedIn post by Kofi Tonto, Head of Information and Public Affairs at the Embassy of Ghana in the United States, He stated, “As an Embassy, we are particularly proud of this emerging Ghanaian story and Godfried Obeng Boateng, the young CEO leading this initiative. We encourage Ghanaian investors and all investors alike to support this great initiative.”
Congratulations to the entire A1 Cake bread team.
By: Osborn Tetteh